A number of brands — including Chobani, Nestl, and Nespresso — have made the jump from product to restaurant. Chobani opened a caf in New York City's Soho neighborhood in 2012 with its yogurt front-and-center on the menu. Nestl Toll House Caf has 145 locations across the United States, Canada, and the Middle East.  Amy's Kitchen is now selling pizzas, burgers, and chili made fresh to order at the company's new San Francisco restaurant Amy's Drive Thru. 

These branded restaurants attempt to leverage basic grocery-store items — which are often not considered to be very chic — into luxurious, upscale entities. Is it working?

For the full Eater article click here: Why Chobani, Nestle, and Other Brands Are Opening Brick-and-Mortar Restaurants