Why Didnt I Think of That?

It happens to me more often than not these days: the “Why didn’t I think of that?” moment. This year, as I caroused the grocery store aisles, I found a number of new products that quickly became staples in my everyday life. Things that I now need, but didn’t really know I needed until they were there for me to buy. Take Neutrogena’s Wet Skin Sunblock Spray for example. My son came home from our July vacation in the Bahamas paler than he arrived, and for that, I owe thanks to this new offering from Johnson & Johnson. Now I know that successful new launches are more rare than the industry would like, but on the whole, I think most new products are meeting real consumer needs. In this issue, you’ll find out how P&G, Snack Factory and Michael Angelo’s are bringing meaningful new innovations to market based on strong consumer insights. Do you have an ”I thought of it first!” story to tell? Let us know!