Wilton Industries Drives Retail Sales

Wilton Industries, a company known for celebration and specialty housewares products, implements Vendor Managed Technologies' (VMT) Velocity Solution Suite consisting of VMT's demand signal repository (DSR) and retail-specific business intelligence tools. Velocity is positioned as Wilton's key enabling technology for managing retail in-stocks and maximizing sales across all its retail accounts.

Velocity is said to provide a "one stop shop" for store-level consumer data that enables category managers, customer logistics managers, replenishment managers and account managers to spend less time manipulating data and more time executing on store-level POS insights. Velocity cleanses, harmonizes and integrates store-level POS data with third party and internal data and provides end users with an off-the-shelf data warehouse, analysis and best practices reporting tools.

VMT equips its clients, such as 3M, Newell Rubbermaid, BIC, Fisher-Price, Masco and many other companies in the industry, with the technology and insights needed to incorporate a consumer-driven strategy for their existing supply chain and sales processes. Since 1994, Velocity has been a demand signal repository (DSR) and business intelligence solution specifically built for enterprise-wide retail analytics and reporting in the consumer goods market. 

Velocity is based on the Microsoft platform utilizing SQL Server and .Net technologies. Velocity's enterprise-level DSR provides the necessary scalability for over 200 retailers and distributors with visibility to store-level activity. Velocity enables consumer goods manufacturers to create a demand-driven supply network (DDSN) to minimize out-of-stocks (OOS) and maximize sell-through for themselves and their retail partners.