Wiser Brand Benchmark: Shopper Insights - Consumer Household Products

What is really going on inside stores across the U.S. and Canada? Find out what everyday shoppers saw on store shelves and at checkout in the consumer household products space.

Download this Wiser Brand Benchmark to learn which consumer household brands ranked well in six categories:

     ·   Moment of Truth

     ·   Most Appealing Brand

     ·   Would Purchase Based on Price

     ·   Would Purchase Based on Packaging

     ·   Best Value

     ·   Hardest to Locate

Inside, you’ll see how popular brands such as Clorox, Lysol, Dawn, Gain, and many others ranked. You’ll also learn which brand was best overall. Who do you think won?