Wrigley Fiend Dons Under Armour Advertisements

Following the recent release of its first-ever line of baseball cleats, Under Armour forms a partnership with the Chicago Cubs that includes firstever signage on two outfield doors in left and right field at historic Wrigley Field. The signage -- 7- by-12-foot paintings of Under Armour's signature logo -- will be in place in time for the Cubs' 2007 home opener on Monday, April 9, 2007, versus Houston. "We greatly appreciate the Chicago Cubs' history and wanted to be part of their new direction and exciting future," says Under Armour's Vice President of Brand Steve Battista. "We're thrilled to partner with such a storied ballclub as a symbol of their strong desire to improve on-field performance while blazing new trails with the franchise." Alfonso Soriano, the highly-touted free agent signed by the Cubs in the off-season, will wear Under Armour performance batting gloves and wristbands this coming season, and is featured prominently in the Cubs' 2007 advertising. "The Chicago Cubs' mission is to develop a winning culture and our partnership with Under Armour reflects that vision," says Jay Blunk, the Cubs' director, marketing and sales. "The Cubs are committed to finding alternative and creative revenue streams to build the championship team our fans richly deserve." The partnership also gives the originator of moisturewicking performance apparel, advertising rights to the signage behind home plate in Wrigley Field, the second-oldest ballpark in the country. The Under Armour logo is also featured in the country's oldest major league stadium, Boston's Fenway Park, where Under Armour shares space with on the Green Monster with sporting goods retailer, The Sports Authority. //