Wyeth Consumer to Purchase P&G Brand
Wyeth Consumer Healthcare, a division of Wyeth, signs an agreement to purchase ThermaCare, an over-the-counter heat wrap, from The Procter & Gamble Company. The transaction is expected to close within the next few months.
ThermaCare fits Wyeth Consumer Healthcare's strategy to accelerate growth through innovation, organic geographic growth and strategic acquisitions in the division's base business, which includes pain management, respiratory, nutritional, gastrointestinal and topical products. ThermaCare will join the company's pain franchise that includes Advil, and will enhance Wyeth's global position in pain management.
"ThermaCare is a great brand and a strategic fit for our pain management franchise," says Cavan Redmond, president, Wyeth Consumer Healthcare. "We are excited about the brand's growth potential. Millions of consumers have relied on ThermaCare for consistent, uniform heat to help them be as active as they want to be."
ThermaCare fits Wyeth Consumer Healthcare's strategy to accelerate growth through innovation, organic geographic growth and strategic acquisitions in the division's base business, which includes pain management, respiratory, nutritional, gastrointestinal and topical products. ThermaCare will join the company's pain franchise that includes Advil, and will enhance Wyeth's global position in pain management.
"ThermaCare is a great brand and a strategic fit for our pain management franchise," says Cavan Redmond, president, Wyeth Consumer Healthcare. "We are excited about the brand's growth potential. Millions of consumers have relied on ThermaCare for consistent, uniform heat to help them be as active as they want to be."