Yogurt Wars: Russia Blocks Chobani from U.S. Athletes
The NYTimes.com reports that with the relationship between the United States and Russia deeply strained, the two countries are now skirmishing over an unanticipated, but no less momentous subject, at least in certain parts of the United States: the delivery of Greek yogurt to the American athletes competing at the Winter Olympics in Sochi.
The article states that the Russian government is apparently blocking a shipment of 5,000 containers of Chobani yogurt — now sitting in limbo in cold storage near Newark Liberty International Airport — that had been bound for the United States Olympic team.
The blockade has prompted protests from yogurt-promoting politicians in New York and in Washington, who express outrage that American athletes could be deprived of a protein-rich food that had been part of their training regimen.
The Russian government says the American-made yogurt cannot enter Russia because the Americans have not submitted the proper paperwork. The United States says the certification required by the Russians would be impossible to attain.
The yogurt makers are reportedly growing exasperated.
“I’d like to think that yogurt could have diplomatic immunity,” says Peter McGuinness, the chief marketing and brand officer for Chobani.
To read this article in its entirety, click here.
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The article states that the Russian government is apparently blocking a shipment of 5,000 containers of Chobani yogurt — now sitting in limbo in cold storage near Newark Liberty International Airport — that had been bound for the United States Olympic team.
The blockade has prompted protests from yogurt-promoting politicians in New York and in Washington, who express outrage that American athletes could be deprived of a protein-rich food that had been part of their training regimen.
The Russian government says the American-made yogurt cannot enter Russia because the Americans have not submitted the proper paperwork. The United States says the certification required by the Russians would be impossible to attain.
The yogurt makers are reportedly growing exasperated.
“I’d like to think that yogurt could have diplomatic immunity,” says Peter McGuinness, the chief marketing and brand officer for Chobani.
To read this article in its entirety, click here.
Related Articles:
Why Whole Foods is Dropping Chobani
Chobani Names Former P&G Exec to CFO
Chobani CEO Honored as Disruptive Innovator