Zebra Technologies to Acquire Antuit.ai

Zebra Technologies announces its intent to acquire antuit.ai, a provider of artificial intelligence (AI)-powered Software-as-a-Service (SaaS) solutions specific to forecasting and merchandising for the retail and CPG industries.

Antuit.ai, owned by a consortium led by Goldman Sachs Asset Management, utilizes AI and machine learning algorithms to ensure its customers have the right product in the right place, at the right time, at the right price based on the current state of the supply chain, store inventory, and consumer demand. Incorporating antuit.ai’s AI-powered demand forecasting solution into Zebra’s SaaS portfolio is expected to enable retailers and consumer goods companies to combine planning and execution to optimize margins and drive revenue growth.

Antuit.ai helps to enable retailers to deliver on their omnichannel strategy by increasing margins with effective prices and promotions, as well as optimizing inventory allocations and order fulfillment. Similarly, antuit.ai helps CGs to maximize forecast accuracy; anticipate consumer demand to meet retailers’ service level, shelf-level, store-level, and e-commerce orders; optimize pricing and trade promotions; and unify sales, trade and demand planning.

According to Zebra Technologies’ CEO Anders Gustafsson, the combined companies will enable them to offer customers in the CPG industry an analytics, AI and automation solution that supports more efficient planning and operations with greater visibility across the supply chain.

Antuit.ai will be the third SaaS company acquired by Zebra that has been recognized as a top solution provider in the RIS Software Leaderboard over the last two years. It will serve as the planning and demand forecasting module within Zebra’s growing retail software portfolio, alongside the analytics and execution solutions currently delivered by Zebra Prescriptive Analytics (ZPA, formerly Profitect) and Reflexis’ Workforce Management and Task Management solutions.

Zebra’s retail software portfolio also includes Workforce Connect, a communication and collaboration solution for front-line workers, and SmartCount, a self-directed solution for physical inventory and cycle counts.

Zebra’s value proposition to consumer products companies will grow significantly with the addition of antuit.ai alongside the recent launch of its fixed industrial scanning and machine vision portfolio, its acquisition of graphical machine vision software provider, Adaptive Vision, and its recent acquisition of Fetch Robotics.

Zebra’s go-to-market footprint and vertical market expertise is expected to create substantial synergies as Zebra integrates and invests in the business. Zebra expects to fund the purchase price with cash on hand. The transaction is subject to customary closing conditions, including regulatory approval and is expected to close in 2021. Zebra expects this transaction to have an immaterial impact to earnings in 2021.