2016 Path to Purchase Expo to Bring Retail and Marketing Professionals Together
The 2016 Path to Purchase Expo will take place September 20-22, 2016 in Rosemont, IL. With more than 3,500 attendees, the Path to Purchase Expo, formerly the Shopper Marketing Conference & Expo, gathers retail and shopper marketing professionals. More than 150 senior-level executives, representing more than 30 leading retailers, participate in the Retail Academy, the leading industry initiative that fosters the most productive and collaborative environment for brand and retail partners.
Marketers, retailers and agency professionals attend Expo to learn actionable strategies that influence decision-making along the path to purchase. Attendees collaborate with more than 120 exhibitors to find solutions that increase sales through research and insights, point of purchase displays, merchandising tools, loyalty programs, digital and mobile engagement, and augmented and virtual reality.
Conference Education
This year’s Expo offers keynote addresses from marketing executives at Walmart, Coca-Cola and Walgreens. Designing the Customer Experience of the Future - Jamie Sohosky, VP, Marketing – Customer Experience, Walmart, will kick off the opening day keynote.
Attendees have the opportunity to personalize their education through 12 seminar tracks and four symposiums, presented by more than 120 industry experts. This year the Expo is also introducing an educational track specific to marketers and partners in the home improvement retail channel.
“The education at Expo focuses on improving business performance through insights that influence shopper behavior. Expanding the scope outside of the grocery, mass and drug channels to help raise the integrated marketing sophistication levels of both manufacturers and retailers operating in the home improvement retail and DIY is a logical development,” said Peter Hoyt, CEO of the Path to Purchase Institute.
Specifically for social and mobile marekting the following seminars are suggested:
Driving Shopper Engagement with Beacons,
The Coca-Cola Company
Online Meets In-Store: Building Your Audience with
Gamified Mobile Content and Interactive Coupons,
FunMobility
Is the Future of Shopping About People or Cookies?,
AOL, Heineken USA, LiveIntent and Pandora
Don’t Let Review Content Go to Waste: Leveraging
Syndication
MyWebGrocer and Tempt In-Store Productions
Specifically for digital solutions the following seminars are suggested:
Finding Shopper Media Nirvana,
Campbell Soup Co. and The Mars Agency
How to Leverage Digital Coupons to Fuel Your Overall
Marketing Strategy,
Wakefern Food Corp. and YOU Technology
How Technology Wins Trips and Grows Baskets,
Procter & Gamble and Quotient Technology Inc.
P2PI’s Women of Excellence Awards & Reception
The first ever Women of Excellence Awards Reception is going to being held at Expo. The Women of Excellence Awards Reception recognizes a deserving group of female executives who have distinguished themselves in the industry through their leadership and involvement in influencing shoppers along the path to purchase. These inspiring and influential women will be celebrated Wednesday, September 21.
The Path to Purchase Expo is the official event of the Path to Purchase Institute. The Expo is supported by leading industry publications, including Shopper Marketing magazine, Progressive Grocer, Convenience Store News, RIS News, Consumer Goods Technology, Store Brands, Retail Leader and The Gourmet Retailer. Learn more at www.path2purchaseexpo.com.