CGT Archives

Going Mainstream
There will come a day very soon when the words "crowdsourcing" and "open innovation" will become quaint, archaic reminders of ideation history. Here's why...
Morton Salt Launches Online Design Competition
In honor of the Morton Salt Girls 100th Birthday this year, the company is calling on artistic consumers to create unique designs for the label on its iconic blue table salt package.

Lifeway Foods Brings Kefir to Canada

Lifeway's entry into the Canadian market marks the company's second international expansion in 14 months, following the 2013 introduction of its frozen kefir products in the UK.
Consumers Drive Innovation at General Mills

General Mills is tapping into the latest consumer-driven food trends with its new lineup of more than 150 product innovations launching this summer.
Bertolli Taps Interactive Mobile Marketing

Consumers will taste-test the best of what Bertolli Olive Oil has to offer in the form of mobile content, featuring recipes and bite-size videos starring Chef Fabio Viviani.
Lipton Presents Iced Tea Mini Film Series

Lipton Iced Tea launches the first video in a three-part comedic film series produced in partnership with actress Kristen Bell.
Coca-Cola Celebrates a Summer of Sharing

The Share a Coke campaign will be supported through a nationwide advertising and marketing campaign.
Hostess Calls for Twinkie Recipes

Fans have a chance to be part of the next chapter of Twinkies history and be featured in the new comeback edition of The Twinkies Cookbook.
GLIDDEN Consumers Help Create Newest Palette

The brand optimized the palette based on consumer preferences and behaviors, as well as trending colors to give DIYers the best hues for their painting projects.
TerraCycle Uses Social Action for Recycling

Inspired by Pivots upcoming docu-series, Human Resources, featuring TerraCycle, Recycle Right! aims todistribute 1 million standardized recycling labels in United States by the years end.