Achieving Personalization at Scale Within AI-Powered Customer Experiences

Personalization capabilities are rapidly advancing in the consumer goods industry. As it is the lifeblood of CPGs that are looking to foster loyalty in a highly competitive landscape, it’s more important than ever to keep up with the latest innovations in personalization.

Building off the recent The Next Big Thing: Customer Experience report, this conversation with Nicole France, chief evangelist at Contentful, sheds light on the role artificial intelligence is playing in shaping the future of customer experience within consumer goods and the obstacles encountered when trying to achieve personalization at scale

Watch to learn how CPGs can achieve dynamic personalization by better understanding key customer segments, applying emerging technologies, and learning that complex approaches aren’t always the answer — sometimes simple is best.

About the Speaker

Nicole France is a passionate customer advocate evangelizing new ways of thinking about content and organizing the work of digital business. It’s the wave of the future — and her mission is to make sure everyone knows why. She brings the perspective and critical thinking of an industry analyst and the first-hand experience of a practitioner. Before joining Contentful, France worked as an analyst at Constellation Research and Gartner. She also held a variety of strategy and marketing roles at Fujitsu, Equinix, ITSMA, and Cisco.