Research and Reports

How To Enhance Enterprise-Wide Functional Intelligence With Gen AI
In this fireside chat, CGT spoke with Venkat Venkatraman, professor at Boston University, and Ed Van Siclen, VP of strategy for Veeva’s consumer products division, about the benefits and opportunities around generative AI to enhance enterprise-wide functional intelligence.
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Conquering RGM Complexity With a Unified, AI-Driven Data Approach
Tim Schneider, head of sales engineering at Buynomics, shares his insights on how CPG companies can benefit from this shift, offering a deeper understanding of the challenges and opportunities that come with unifying pricing, promotions, trade spend, and assortment strategies.
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How to Establish an Optimized, Unified RGM Strategy

Brands can no longer afford to ignore fragmented RGM processes. Learn how they can more effectively leverage all the data at their disposal.
Get Away From Guesswork: Key Steps to Modernizing Your Consumer Data Strategies

Learn how brands like PepsiCo, Reckitt, Estée Lauder, L’Oreal, and more are modernizing their consumer data strategies with generative AI, data clean rooms, and loyalty programs, as well as exploring the potential of retail media as a way to leverage first-party data.
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Unifying Creative and Marketing Operations: A Roadmap for CPG Growth

No risk, no reward. When it comes to generative AI, much of the industry is enveloped in experimentation; however, operationalizing a methodology around this experimentation is what can help CPGs stand apart by delivering the value that comes with scalability.
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Yard Management is Complex, But it Doesn’t Have to Be

Manual yard operations waste time.
The Next Big Thing: Customer Experience

Learn about the potential for technological advancement in customer experiences, from synthetic personas to virtual influencers, and the emerging strategies that allow CPGs to meet their customers where they want to be.
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Achieving Personalization at Scale Within AI-Powered Customer Experiences

Building off the recent The Next Big Thing: Consumer Experiences report, this conversation with Nicole France, chief evangelist at Contentful, sheds light on the role artificial intelligence is playing in shaping the future of customer experience within consumer goods and the obstacles encountered when trying to achieve personalization at scale
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2025 Retail Outlook: Retail Execution for a Competitive Edge

Discover how brands are enhancing in-store execution, embracing emerging trends like AI image recognition, and leveraging data to drive sales.
The Next Big Thing: Supply Chain

Find a sampling of some of the latest innovations in supply chain modernization, from the importance of a robust digital core to the integration of automation, agentic AI, and advanced analytics.