Research and Reports

Achieving Personalization at Scale Within AI-Powered Customer Experiences
Building off the recent The Next Big Thing: Consumer Experiences report, this conversation with Nicole France, chief evangelist at Contentful, sheds light on the role artificial intelligence is playing in shaping the future of customer experience within consumer goods and the obstacles encountered when trying to achieve personalization at scale
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The Next Big Thing: Customer Experience
Learn about the potential for technological advancement in customer experiences, from synthetic personas to virtual influencers, and the emerging strategies that allow CPGs to meet their customers where they want to be.

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2025 Retail Outlook: Retail Execution for a Competitive Edge

Discover how brands are enhancing in-store execution, embracing emerging trends like AI image recognition, and leveraging data to drive sales.
The Next Big Thing: Supply Chain

Find a sampling of some of the latest innovations in supply chain modernization, from the importance of a robust digital core to the integration of automation, agentic AI, and advanced analytics.
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What CPGs Want — and Need — to Build Resilient Supply Chains Today

Learn where and how CPGs are investing in data and technology to overcome their biggest obstacles.
How CPGs Like Unilever, Clorox, and Kenvue Are Working to Operationalize Sustainability Mandates

This roadmap explores how sustainability is an ongoing practice, supported by data-driven metrics, and how technology can help progress reporting techniques to keep the momentum around circularity initiatives.
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Navigating the Complexity of Decarbonization in Consumer Goods

Vishnu Nair, head of Zeigo Activate, shares his expertise on the biggest hurdles in sustainability tracking, the unique needs of small- and medium-sized businesses, and the misconceptions surrounding sustainability efforts in the consumer goods industry.
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Building a Foundation for AI Automation Use Cases

In this fireside chat, CGT spoke with Joel Cartwright, industry principal consumer products at Vistex, to explore how AI-powered automation, and the need for robust AI policies, are reshaping the CPG sector.
2024 Supply Chain Technology Study: Recalibrating For the Future Normal

Benchmarking today's consumer goods supply chain technology investments, priorities, and challenges
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The Economics of Store Shelves: A Handbook for Maximizing Profitability and Consumer Satisfaction in CPG

Ready to ace your CPG game? Delve into shelf science and master the art of product placement to boost revenue and consumer satisfaction. Learn to differentiate business critical store KPIs from vanity metrics, identify the weak links, and chalk out a retail execution plan that resonates best with your objectives.