Research and Reports

Enhance Visibility and Drive Actionable Insights
Curious about how data can redefine manufacturing success? Discover how analytics can provide clarity and drive smarter decisions. This guide reveals key strategies to address inefficiencies, enhance productivity and stay ahead in a competitive landscape. Learn how a proactive approach to analytics supports stronger operations and creates growth opportunities.
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Shaping the Future of Personalization With AI
Watch to learn more about personalization and the role AI is playing in shaping its future.
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The Next Big Thing: Artificial Intelligence

Read on for a few highlights of the latest advancements in AI, from supply chain forecasting capabilities to AI companions that could overhaul personalization — and a look outside the industry for inspirations that might lead to new innovations and breakthroughs.
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How To Enhance Enterprise-Wide Functional Intelligence With Gen AI

In this fireside chat, CGT spoke with Venkat Venkatraman, professor at Boston University, and Ed Van Siclen, VP of strategy for Veeva’s consumer products division, about the benefits and opportunities around generative AI to enhance enterprise-wide functional intelligence.
How to Establish an Optimized, Unified RGM Strategy

Brands can no longer afford to ignore fragmented RGM processes. Learn how they can more effectively leverage all the data at their disposal.
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Conquering RGM Complexity With a Unified, AI-Driven Data Approach

Tim Schneider, head of sales engineering at Buynomics, shares his insights on how CPG companies can benefit from this shift, offering a deeper understanding of the challenges and opportunities that come with unifying pricing, promotions, trade spend, and assortment strategies.
Get Away From Guesswork: Key Steps to Modernizing Your Consumer Data Strategies

Learn how brands like PepsiCo, Reckitt, Estée Lauder, L’Oreal, and more are modernizing their consumer data strategies with generative AI, data clean rooms, and loyalty programs, as well as exploring the potential of retail media as a way to leverage first-party data.
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Unifying Creative and Marketing Operations: A Roadmap for CPG Growth

No risk, no reward. When it comes to generative AI, much of the industry is enveloped in experimentation; however, operationalizing a methodology around this experimentation is what can help CPGs stand apart by delivering the value that comes with scalability.
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Yard Management is Complex, But it Doesn’t Have to Be

Manual yard operations waste time.
The Next Big Thing: Customer Experience

Learn about the potential for technological advancement in customer experiences, from synthetic personas to virtual influencers, and the emerging strategies that allow CPGs to meet their customers where they want to be.