Alice.com Presents F-Commerce: Facebook Storefronts

Alice.com, an e-commerce platform and online marketplace for household essentials, announces that it will provide CPG manufacturers with complimentary Facebook commerce integration as part of its e-commerce suite of products and services. Facebook Storefronts powered by Alice.com bring online ordering, free shipping, a coupons tab, product sampling offers and more to consumers through manufacturer’s Facebook pages.

 

“We are really pleased to offer CPG manufacturers yet another way to build one-on-one relationships with their end customers,” says Brian Wiegand, co-founder and CEO of Alice.com. “More than 350 manufacturers are currently using the Alice.com platform to go direct to consumer, and giving them complimentary Facebook commerce tools is a great new way for them to nurture their customer relationships in a place immensely popular with consumers.”

 

Alice.com’s online marketplace is a retail channel that provides a new way for consumers to shop for household essentials online, while giving CPG manufacturers a direct channel to reach shoppers through e-commerce and interactive marketing services in order to translate into lower prices, and the ability to build loyalty and personalize relationships.

 

“Annie’s is always looking at ways to meet our consumers’ needs, both with our product offerings and innovative programs,” says Aimee Sands, marketing director, Annie’s. “Our new Alice.com-powered storefront makes it even more convenient for our fans to connect with Annie’s.”