Altria Centralizing Operations In $600M Cost-Savings Initiative
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Smoke-Free Future
Altria acquired e-cigarette manufacturer NJoy last year and reported encouragement by its performance in the earnings call. Optimize & Accelerate is part of Altria’s larger smoke-free strategy, of which the formation of a centralized business solutions organization will be a key component, according to Altria CEO Billy Gifford.
Through optimizing processes and making better use of technology and external partners, they expect to free up both employee time and more financial resources.
“By evolving our ways of working, implementing new technology and better leveraging external partners, we can drive further progress toward our vision and position ourselves for long-term sustainable growth in this dynamic environment,” said Gifford.