ARTICLES BY THIS AUTHOR
- 4/17/2025
L’Oréal Pushes for Store Shelf Accessibility to Fuel Walmart Beauty Acceleration
L’Oreal CEO Nicolas Hieronimus highlighted the challenges CPGs continue to face with anti-theft devices in retail stores. - 4/7/2025
Mars ‘On Cusp’ of Bringing AI Agents to Internal Platform
Mars is expanding its centralized artificial intelligence platform after recording positive employee engagement and retainment rates. - 4/3/2025
3 Ways CPGs Are Falling Short at Retail
Consumers have enough to worry about; the last thing they want to deal with is a bad experience. - 2/17/2025
SharkNinja Elevates Flywheel Strategy to Harness Influencers as Growth Engines
Pre-seeding social media influencers with early products is seen as key to DTC growth. - 1/26/2025
Henkel’s IoT Laundry Concept May Hit Retail in 2-3 Years
Will shoppers buy three bottles of laundry detergent instead of one if it means a better and more eco-friendly experience? Henkel thinks they might. - 1/6/2025
How Southern Glazer’s Is Elevating Proof for ‘Hands-Free Commerce’
Southern Glazer’s Wine & Spirits is taking steps to evolve its Proof B2B e-commerce platform into a comprehensive destination for retailers. - 1/1/2025
Coca-Cola United Testing Generative AI Tool to Streamline Data Access
Coca-Cola Bottling Company United (CCBCU) is piloting a generative AI business intelligence tool that accounts for employee personas to help streamline decision-making. - 12/16/2024
How Mondelez’s Internal Engineering Team Is Fueling Its Move to Cloud
Mondelez International is extending its relationships with AWS to migrate its on-premise SAP systems to SAP RISE on AWS. As part of this, they’re currently migrating workloads from Azure into AWS and moving to a serverless, automated infrastructure. - 12/11/2024
Nestlé, Centric Brands, Versuni: CPG Bites at AWS Re:Invent 2024
You know you’re at an IT conference when the tabletop giveaway of choice is a Lego set. - 12/9/2024
Nestlé Purina Growing Consumer Digital Ecosystem With SSO
Nestlé Purina is scaling its single-sign-on (SSO) digital solution to provide an info hub for pet owners and a valuable source of consumer data for Purina.