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Americans Name Most Trusted CPG Brands

3/30/2015
Market research firm BrandSpark International, announces the 2015 BrandSpark Most Trusted Awards winners (in partnership with Better Homes and Gardens) for Consumer Packaged Goods (CPG) brands. More than 80,000 American shoppers determined the winning food & beverage, health & beauty, household and kids brands.

“The 2015 BrandSpark Most Trusted Awards honor CPG brands that are dependable, well-known and in most cases, have been part of American family life for generations,” says Robert Levy, president and CEO of BrandSpark International. “Our study shows 7 in 10 Americans place a high importance on established trust in a brand when purchasing a new product. The BrandSpark Most Trusted Awards help shoppers make purchasing decisions by easily identifying the brands that are most trusted by other consumers. This is especially useful to consumers shopping in unfamiliar categories.”

In 101 categories, poll participants named the CPG brands that they consider their Most Trusted. Listed below are the winners. More details can be found at www.BrandSparkMostTrusted.com.
 
America’s 2015 Most Trusted - Food & Beverage Brands
CATEGORY  BRAND
Baking  Betty Crocker
Bottled Water  Dasani
Butter  Land O’ Lakes
Cereal  Kellogg’s
Cheese  Kraft
Chips  Lay’s
Chocolate  Hershey’s
Coffee  Folgers
Cookie  Nabisco
Egg  Eggland’s Best
Energy Drink  Monster / Red Bull (Tie)
Frozen Pizza  DiGiorno
Gum  Trident
Hot Sauce  Frank’s RedHot / Tabasco (Tie)
Ice Cream  Breyers
Instant Coffee  Folgers
Jam  Smucker’s
Juice  Tropicana
Ketchup  Heinz
Mayonnaise  Hellmann’s
Mexican Food  Old El Paso
Mustard  French’s
Pasta  Barilla
Pasta Sauce  Rag / Prego (Tie)
Peanut Butter  Jif
Rice  Uncle Ben’s
Salad Dressing  Kraft
Seasoning  McCormick
Soft Drink  Coca-Cola
Soup  Campbell’s
Tea  Lipton
Yogurt  Yoplait
    
America’s 2015 Most Trusted - Health & Beauty Brands
CATEGORY  BRAND
Acne Treatment  Neutrogena / Clearasil (Tie)
Adult Incontinence  Poise
Adult Sunscreen  Coppertone / Neutrogena (Tie)
Adult Vitamin  Centrum
Allergy Relief  Claritin
Anti-Aging Moisturizer  Olay
Body Lotion  Aveeno
Body Wash  Dove
Bug Repellant  Off!
Condom  Trojan
Cough & Cold Remedy  Vicks
Electric Shaver  Philips Norelco
Facial Cleanser  Neutrogena / Olay (Tie)
Feminine Sanitary Product  Always
Foundation  CoverGirl
General Pain Relief  Tylenol / Advil (Tie)
Hair Color  L’Oral
Hair Removal  Nair
Hair Treatment  Pantene/ L’Oral (Tie)
Lipstick  Revlon
Mascara  Maybelline
Men’s Antiperspirant – Deodorant  Old Spice
Men’s Body Spray  Axe
Men’s Shampoo & Conditioner  Head & Shoulders
Men’s Shaving  Gillette
Men’s Skin Care  Dove Men + Care
Mouthwash  Listerine
Nail Care  Sally Hansen
Nutritional Supplement  Nature Made
Sleep Aid  Vicks
Toothbrush  Oral-B
Toothpaste  Crest
Topical Pain Relief  BenGay / Icy Hot (Tie)
Upset Stomach Remedy  Pepto-Bismol
Women’s Deodorant/Anti-Perspirant  Secret
Women’s Facial Skin Care  Olay
Women’s Hair Styling  Pantene
Women’s Shampoo & Conditioner  Pantene
Women’s Shaving  Gillette Venus
    
America’s 2015 Most Trusted - Household Brands
CATEGORY  BRAND
Air Freshener  Febreze / Glade (Tie)
Bathroom Tissue  Charmin
Battery  Duracell
Cat Food  Purina
Cat Litter  Purina
Cleaning Aid  Swiffer
Dish Soap  Dawn
Dishwasher Detergent  Cascade
Dog Food  Purina
Fabric Softener  Downy
Flea and Tick Control  Frontline / Bayer (Tie)
Floor Cleaner  Swiffer
Food Storage  Ziploc
Garbage Bag  Glad
Hand Soap  Softsoap / Dial (Tie)
Household Cleaning  Lysol
In-Wash Scent Booster  Downy
Laundry Detergent  Tide
Laundry Stain Remover  Shout
Lawn Care  Scotts
Paint  Behr
Paper Towel  Bounty
    
America’s 2015 Most Trusted - Kids Brands
CATEGORY  BRAND
Baby Food  Gerber
Baby Formula  Similac
Baby Wipes  Huggies
Children’s Toy  Fisher-Price
Children’s Vitamin  Flintstones
Diaper  Pampers
Kids Sunscreen  Coppertone
Kids Toothpaste  Kid’s Crest
    
 
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