Americans Name Most Trusted CPG Brands
Market research firm BrandSpark International, announces the 2015 BrandSpark Most Trusted Awards winners (in partnership with Better Homes and Gardens) for Consumer Packaged Goods (CPG) brands. More than 80,000 American shoppers determined the winning food & beverage, health & beauty, household and kids brands.
“The 2015 BrandSpark Most Trusted Awards honor CPG brands that are dependable, well-known and in most cases, have been part of American family life for generations,” says Robert Levy, president and CEO of BrandSpark International. “Our study shows 7 in 10 Americans place a high importance on established trust in a brand when purchasing a new product. The BrandSpark Most Trusted Awards help shoppers make purchasing decisions by easily identifying the brands that are most trusted by other consumers. This is especially useful to consumers shopping in unfamiliar categories.”
In 101 categories, poll participants named the CPG brands that they consider their Most Trusted. Listed below are the winners. More details can be found at www.BrandSparkMostTrusted.com.
“The 2015 BrandSpark Most Trusted Awards honor CPG brands that are dependable, well-known and in most cases, have been part of American family life for generations,” says Robert Levy, president and CEO of BrandSpark International. “Our study shows 7 in 10 Americans place a high importance on established trust in a brand when purchasing a new product. The BrandSpark Most Trusted Awards help shoppers make purchasing decisions by easily identifying the brands that are most trusted by other consumers. This is especially useful to consumers shopping in unfamiliar categories.”
In 101 categories, poll participants named the CPG brands that they consider their Most Trusted. Listed below are the winners. More details can be found at www.BrandSparkMostTrusted.com.
| America’s 2015 Most Trusted - Food & Beverage Brands | |||
| CATEGORY | BRAND | ||
| Baking | Betty Crocker | ||
| Bottled Water | Dasani | ||
| Butter | Land O’ Lakes | ||
| Cereal | Kellogg’s | ||
| Cheese | Kraft | ||
| Chips | Lay’s | ||
| Chocolate | Hershey’s | ||
| Coffee | Folgers | ||
| Cookie | Nabisco | ||
| Egg | Eggland’s Best | ||
| Energy Drink | Monster / Red Bull (Tie) | ||
| Frozen Pizza | DiGiorno | ||
| Gum | Trident | ||
| Hot Sauce | Frank’s RedHot / Tabasco (Tie) | ||
| Ice Cream | Breyers | ||
| Instant Coffee | Folgers | ||
| Jam | Smucker’s | ||
| Juice | Tropicana | ||
| Ketchup | Heinz | ||
| Mayonnaise | Hellmann’s | ||
| Mexican Food | Old El Paso | ||
| Mustard | French’s | ||
| Pasta | Barilla | ||
| Pasta Sauce | Rag / Prego (Tie) | ||
| Peanut Butter | Jif | ||
| Rice | Uncle Ben’s | ||
| Salad Dressing | Kraft | ||
| Seasoning | McCormick | ||
| Soft Drink | Coca-Cola | ||
| Soup | Campbell’s | ||
| Tea | Lipton | ||
| Yogurt | Yoplait | ||
| America’s 2015 Most Trusted - Health & Beauty Brands | |||
| CATEGORY | BRAND | ||
| Acne Treatment | Neutrogena / Clearasil (Tie) | ||
| Adult Incontinence | Poise | ||
| Adult Sunscreen | Coppertone / Neutrogena (Tie) | ||
| Adult Vitamin | Centrum | ||
| Allergy Relief | Claritin | ||
| Anti-Aging Moisturizer | Olay | ||
| Body Lotion | Aveeno | ||
| Body Wash | Dove | ||
| Bug Repellant | Off! | ||
| Condom | Trojan | ||
| Cough & Cold Remedy | Vicks | ||
| Electric Shaver | Philips Norelco | ||
| Facial Cleanser | Neutrogena / Olay (Tie) | ||
| Feminine Sanitary Product | Always | ||
| Foundation | CoverGirl | ||
| General Pain Relief | Tylenol / Advil (Tie) | ||
| Hair Color | L’Oral | ||
| Hair Removal | Nair | ||
| Hair Treatment | Pantene/ L’Oral (Tie) | ||
| Lipstick | Revlon | ||
| Mascara | Maybelline | ||
| Men’s Antiperspirant – Deodorant | Old Spice | ||
| Men’s Body Spray | Axe | ||
| Men’s Shampoo & Conditioner | Head & Shoulders | ||
| Men’s Shaving | Gillette | ||
| Men’s Skin Care | Dove Men + Care | ||
| Mouthwash | Listerine | ||
| Nail Care | Sally Hansen | ||
| Nutritional Supplement | Nature Made | ||
| Sleep Aid | Vicks | ||
| Toothbrush | Oral-B | ||
| Toothpaste | Crest | ||
| Topical Pain Relief | BenGay / Icy Hot (Tie) | ||
| Upset Stomach Remedy | Pepto-Bismol | ||
| Women’s Deodorant/Anti-Perspirant | Secret | ||
| Women’s Facial Skin Care | Olay | ||
| Women’s Hair Styling | Pantene | ||
| Women’s Shampoo & Conditioner | Pantene | ||
| Women’s Shaving | Gillette Venus | ||
| America’s 2015 Most Trusted - Household Brands | |||
| CATEGORY | BRAND | ||
| Air Freshener | Febreze / Glade (Tie) | ||
| Bathroom Tissue | Charmin | ||
| Battery | Duracell | ||
| Cat Food | Purina | ||
| Cat Litter | Purina | ||
| Cleaning Aid | Swiffer | ||
| Dish Soap | Dawn | ||
| Dishwasher Detergent | Cascade | ||
| Dog Food | Purina | ||
| Fabric Softener | Downy | ||
| Flea and Tick Control | Frontline / Bayer (Tie) | ||
| Floor Cleaner | Swiffer | ||
| Food Storage | Ziploc | ||
| Garbage Bag | Glad | ||
| Hand Soap | Softsoap / Dial (Tie) | ||
| Household Cleaning | Lysol | ||
| In-Wash Scent Booster | Downy | ||
| Laundry Detergent | Tide | ||
| Laundry Stain Remover | Shout | ||
| Lawn Care | Scotts | ||
| Paint | Behr | ||
| Paper Towel | Bounty | ||
| America’s 2015 Most Trusted - Kids Brands | |||
| CATEGORY | BRAND | ||
| Baby Food | Gerber | ||
| Baby Formula | Similac | ||
| Baby Wipes | Huggies | ||
| Children’s Toy | Fisher-Price | ||
| Children’s Vitamin | Flintstones | ||
| Diaper | Pampers | ||
| Kids Sunscreen | Coppertone | ||
| Kids Toothpaste | Kid’s Crest | ||