Product Innovation

Wells and Ferrara Partner To Bring Gen-Z Trolli Fans Into New Category
As shopper preferences quickly shift, consumer goods companies are battling at the shelf for relevancy, and as a result, they’re seeking out partnerships that bring consumers into new categories and experiences.
Dansko Gets Product Lifecycle Management Lift
The Pennsylvania-founded company, known for its clogs, looked to this solution after struggling to efficiently manage product data due to an expanding portfolio.

P&G, Harvard Study Says Gen AI Gets CPG Teams Working 12% Faster

The generative AI frenzy is hard to ignore, but as many early tests fall short, companies are increasingly looking for solid proof of its real-world impact.
Keurig Dr Pepper Testing Plastic-Free Coffee Pods With Consumers

The company is currently in beta testing with consumers, through which it garners insights from real-world use around the end-to-end product experience, including unboxing, brewing performance, taste, and aroma.
Kenvue Opens Science and Innovation Lab in Relocated Global Headquarters

The new 100,000-square-foot facility is in Summit, New Jersey, and includes an insights lab, a sensory lab, and a design lab. Get the details.
Reckitt to Drive Product Development Acceleration With AI

Reckitt has set its sights on accelerating artificial intelligence-powered innovation through 2027 as part of wider Fuel for Growth organizational targets.
How Estée Lauder’s AI Agent ConsumerIQ Is Consolidating Data and Streamlining R&D

The Estée Lauder Companies has collected 80 years’ worth of consumer data since its founding — including surveys, clinical trials, promotions, and product usage — and has now made it accessible within a generative AI ecosystem.
Kraft Heinz Enters RTD BevAlc Market With Crystal Light Vodka Refreshers

Kraft Heinz has entered the ready-to-drink BevAlc market with a new innovation. Get the details.
Mondelez Names Norberto Chaclin EVP and Chief R&D Officer

Mondelez International has named Norberto Chaclin its EVP and chief research and development officer. Learn more.
L'Oréal Opens Largest Research & Innovation Center Outside of France

L'Oréal is continuing to develop its global innovation system, with the latest arm, a North American Research & Innovation Center, opening in Clark, New Jersey.