Amstel Light Launches Mobile Marketing Campaign

Amstel Light announces that it will launch its first mobile marketing campaign with JAGTAG in order to celebrate the fifth annual Amstel Light Burger Bash at the Food Network South Beach Wine & Food Festival presented by Food & Wine. Amstel Light's first mobile campaign will enable consumers to enter a mobile sweepstakes for the chance to win a trip to Burger Bash 2011, hosted by Rachael Ray.

 

"Partnering with JAGTAG helped us to create an innovative mobile marketing campaign that targets the right audience in the right place with a great prize in the Southeast region ahead of Burger Bash," says Amanda Hawk, brand director, Amstel Light. "We wanted to build excitement in the region and around the event to encourage supporters to become a part of the fun, and JAGTAG helped us to achieve that goal."

 

To promote the kickoff event for the Food Network South Beach Wine & Food Festival, the Amstel Light Burger Bash on premise mobile campaign will include JAGTAGs on coupon booklets, table tents and t-shirts at select bars and restaurants in Miami, Fort Lauderdale, Atlanta and Washington D.C. During special promotional events where Amstel Light and partners offer burger and beverage deals, fans over the age of 21 can snap a photo of the Amstel Light branded JAGTAG with any camera phone to be instantly entered for the chance to win a grand prize trip for two to Burger Bash 2011. Using age-verification technology, the campaign enables Amstel Light to interact with their target audience and promote the sweepstakes. The Amstel Light Burger Bash mobile campaign will run through Feb. 7, 2011.

 

JAGTAG works on all camera phones and across all major wireless carriers in the United States without requiring users to download an application to reach 90 percent of all mobile users.