Amstel Light Savors Complexity

Amstel Light unveils a new advertising campaign, entitled, “Savor Complexity.” The campaign highlights the surprising complexities of simple items, encouraging consumers to consider and appreciate the intricacies of their everyday lives. Created by Droga5 New York, the integrated campaign includes print, radio, out-of-home, digital and social media activations, and highlights the sophistication, multi-dimensionality, and depth of both Amstel Light’s consumers and the beer itself.