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Amway Leverages Advergaming

4/9/2013
Product placement in television shows and movies is a long-standing tradition in the world of marketing. But what about video games? Instead of a one-time benefit from viewing a show, marketers get hours of exposure as people play the games over and over again. The practice is called advergaming and direct selling company Amway is one of the latest companies to take the plunge, teaming with the creators of a popular mobile game in Korea to connect with its 5 million players.
 
 
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