Anna's Linens Leverages Bank Rewards Program

Anna's Linens signs an extension with Affinity Solutions for its bank rewards program, which connects national and local retailers to a network of over 400 banks. Anna's Linens will also continue its use of the Affinity Dashboard, a proprietary analytic tool that offers retailers access to consumer spend data.

 

"Over the past year, we have seen a marked improvement in our market share, sales and foot traffic that has been attributable to our participation in Affinity Solutions' bank rewards programs," says Dawn Den Hartog, director of Marketing for Anna's Linens. "Furthermore, we are excited to be able to apply the Affinity Dashboard's regional data to help push our marketing efforts even further."

 

The housewares retailer has been an Affinity Solutions bank programs client since September of 2009, and has also been utilizing the Affinity Dashboard since its launch in late 2009. Anna's Linens also upgraded its Dashboard access to include regional spend data last August.