Shaping the Future of Personalization With AI

AI is largely being used to automate routine and redundant processes, including data management, validation, and reconciliation as part of efforts to improve operational efficiency and reduce human error. Its applications within personalization, in particular, are expected to advance, helping consumer goods companies enhance the shopper experience through optimized and automated promotions and marketing strategies. However, challenges around data persist, as companies must account for vast amounts of historical data to train the AI models and assistants. 

Building off the recent The Next Big Thing: Artificial Intelligence report, this conversation with Joel Cartwright, industry principal, consumer products at Vistex, digs into how consumer goods companies can improve operational efficiency and reduce human error in their backend processes, particularly within personalization.

Watch to learn more about personalization and the role AI is playing in shaping its future. 

About the Speaker

Joel Cartwright specializes in trade promotion efficiency for CPG manufacturers. With more than 20 years of experience in finance, accounting, and sales operations, Cartwright has worked for Sara Lee Foods U.S., Sunny Delight Beverage, and Kimberly-Clark. Cartwright has also spent the last 14 years focused on retail trade promotion software, including implementations, product management, and support. He graduated with an MA in Business from Northern Kentucky University and a BA in Applied Science from the University of Cincinnati.