Artificial Intelligence

Mondelēz International leveraged artificial intelligence for a new marketing experience that timed with a festival it’s long had ties with.

Learn how and why brands are investing in AI and big data to enable insight-driven decision making at scale.

Augmented reality and artificial intelligence tools promise to enrich the consumer experience for Coty across digital, social and in-store.

We checked in with Guy Yehiav, general manager of Zebra Analytics and a member of the CGT/RIS Executive Council, to get his perspective on the promise of AI in retail and consumer goods, as well as some of the ways companies are leveraging prescriptive analytics right now.

While emerging markets account for 55% of the global consumer spending of consumer packaged goods, most CG companies struggle to grow in these markets. Here’s what CGs can do about it.

Achieving flexibility and resilience is proving a tall order, thanks to the current state of many consumer goods supply chains. Read on and discover how CGs can strengthen their supply chain foundation in an era of constant change in this latest roadmap report.

CGT tapped into the expertise of Lori Harner, senior director of product marketing for E2open, to get her perspective on how CGs can become more empowered to focus on the supply chain opportunities moving forward.

The acquisition is expected to accelerate Zebra’s Enterprise Asset Intelligence vision by expanding its growing retail and consumer packaged goods software portfolio.