Artificial Intelligence

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

Due to massive disruption, the loyalty industry will look very different in the next decade than it does today.

AI and analytics firm Fractal has joined the Nielsen Connect Partner Network of solutions providers for CPG retailers and manufacturers.

Accenture has acquired VanBerlo, a product design and innovation agency headquartered in Eindhoven, Netherlands.

The company has expanded its advanced analytics platform coverage to provide brands with a comprehensive view of the food and beverage categories.

Seasoned software executive brings full suite of global retail and technology experience to drive the company’s focus on worldwide customer success, AI-powered innovation and growth.

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.