Author Profile

Mike Gamage, Senior Advisor, RGM Practice at Demand Chain AI, has 30 years of CPG leadership experience across Sales, Category Management, Trade Promotion, Revenue Management, and Strategic Pricing. He has worked with Kraft Foods, Kellogg’s, Starbucks, and Blue Buffalo, leading system and process improvements for trade promotion excellence. At Starbucks, he designed pricing and CRM systems that drove sustained growth. He later helped Blue Buffalo expand into FDMC. A global consultant and industry speaker, Mike specializes in TPM and RGM selection, implementation, and best practices. Mike Lally, Senior Advisor, RGM Practice at Demand Chain AI, is a seasoned executive with 20+ years in the CPG industry, specializing in Revenue Growth Management (RGM), Commercial Finance, and FP&A. He has led business transformations at Diageo, Kellogg’s, and Kimberly-Clark, driving pricing excellence, trade optimization, and strategic growth. A West Point graduate and former U.S. Army leader, Mike excels in organizational capability building, commercial strategy execution, and leading large cross-functional teams through transformation initiatives that drive profitability and long-term success.