Alarice Rajagopal
ARTICLES BY THIS AUTHOR
- 1/28/2020
How Brands Can Maintain an Edge in 2020's Crowded Retail Landscape
It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more. - 1/9/2018
Nestle Exec Appointment Boosts Sales Operations
Formerly chief integration officer for Nestlé Business Excellence in North America, Tom Smith will now oversee Nestlé Waters North America's U.S. sales operations. - 1/9/2018
Whirlpool Finds its Voice with Google, Amazon
Select Whirlpool smart appliances now support Google Assistant and Amazon Alexa, allowing owners to control them with simple voice commands. - 1/4/2018
Transforming — and Re-Transforming — Sales in a Technology-Enabled World
You may not have realized it yet, but your company is a technology company — regardless of what you produce. - 1/4/2018
Bringing Clarity Back into the Picture
Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans. - 12/26/2017
Top 100 Consumer Goods Companies 2017
CGT's annual roundup of the largest public companies in the consumer goods industry. - 12/20/2017
Editor's Note: Trading Places
Future success at retail will require brands to “unlearn” some traditional TPM practices. - 12/20/2017
CIO of the Year 2017
Under Manjit Singh's direction, the IT department has become a critical aspect of all business activity at The Clorox Company. - 12/20/2017
Industry Relations: Bridging the Divide Between Vendor-User Perspectives
Misalignment on "what good looks like" is hindering the drive toward greater value for trade promotion activity. - 12/20/2017
Customer Management Award 2017
Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics.
