Alarice Rajagopal
ARTICLES BY THIS AUTHOR
- 3/20/2017
Anheuser-Busch Brand Introduces First Alexa Skill
The Ultra 95 skill taps into the voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically. - 3/13/2017
Hasbro Game Brand Goes Mobile
Marmalade Game Studio and Hasbro have extended their relationship to bring the Clue/Cluedo game brand to mobile devices. - 3/12/2017
Shiseido Boosts Beauty Marketing
Shiseido Americas Corp. has bolstered its internal brand marketing capabilities by acquiring JWALK, a full-service creative agency. - 3/12/2017
Perfect Fuel Finds a Home
Home Market Foods has acquired active nutrition brand Perfect Fuel, producer of Perfect Fuel Dark Chocolate Energy Bites. - 3/9/2017
2017 Supply Chain Planning Solutions
CGT presents a comparison chart of supply chain planning providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment. - 3/9/2017
Movado Connects with Google on Smartwatch
Movado announced a partnership with Google to launch Movado Connect, a smartwatch collection powered by Android Wear 2.0, Google's newly redesigned platform. - 3/9/2017
Walgreens Names New CIO
Walgreens has tapped Steve Turner as chief information officer to replace Abhi Dhar, who is leaving the company this month. - 3/8/2017
Mattel Invests in Digital Supply Chain
Mattel has tapped JDA and KPMG to deliver a next-generation control tower program aimed at creating a more agile, responsive supply chain globally. - 3/6/2017
IBM, Salesforce Ink Global AI Partnership
With the partnership, IBM Watson and Salesforce Einstein will connect to enable a new level of intelligent customer engagement across sales, service, marketing, commerce, etc. - 3/6/2017
Hain Celestial Shuffles Execs for Strategic Initiatives
The newly announced executive appointments support global branding, new business ventures, mergers and acquisition and the execution of Project Terra and Cultivate Ventures.
