ARTICLES BY THIS AUTHOR
- 2/25/2015
Encouraging Diversity
Team members and partners who come with different backgrounds, experiences, attitudes, and ways of thinking, all contribute to a dynamic culture, robust knowledge bank, and innovative thinking. - 2/25/2015
McCormick Acquires Italian Seasonings for $97M
McCormick & Company signed an agreement to purchase Drogheria & Alimentari (D&A), a privately held company based in Italy for $97 million. D&A is a leader in spices and seasonings with annual sales of approximately $57 million. - 2/25/2015
General Mills Delivers Speedy New Product Success
Using the entrepreneurial spirit of a smaller company, General Mills acted on an intuition, an outside partnership and direct consumer interaction, for a quick innovation with a big impact. - 2/25/2015
PepsiCo to Sell Juices via E-Commerce
PepsiCo is about to shake things up. The company is planning to break into retail by selling its premium snacks and drinks exclusively through e-commerce platforms in India, according to reports. - 2/25/2015
Campbell's Top 10 Influential Food Trends of 2015
Campbell's Culinary & Baking Institute released its second annual Culinary TrendScape -- a trend report tracking the top 10 influential food themes for 2015, including Filipino Flavors, Regional Barbecue and Bread Revival. - 2/25/2015
Innovate to Invigorate
<em>CGT</em>'s Industry Liaison, Werner Graf, provides some lesser-known resources for innovation including how to match your customers' pain points with the right technology, for success. - 2/25/2015
Campbell's to Drive $200M in Cost Savings
Campbell's shared its new cost reduction plan as well as an initiative to simplify its organization structure to improve agility in the marketplace. The company expects these to generate annual cost savings of $200 million over a three-year period. - 2/25/2015
Cadbury Boosts New Products with Personalized Video
With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions. - 2/25/2015
Cradle to Grave
While traditional companies are still looking at improving traditional forecasting technologies and improving the rules for forecast consumption, Lora Cecere takes a different stance for managing the lifecycle. - 2/25/2015
Energizer Reveals New Company Names Upon Separation
Energizer announced the names of the two new companies upon separation, targeted for July 1, 2015. The Personal Care Division will be named Edgewell Personal Care and the Household Product Division will retain the Energizer name and logo.