ARTICLES BY THIS AUTHOR
- 5/12/2014
TOMY International Names CMO
The Board of Directors of TOMY Company, Ltd. has approved this appointment, as the position of Chief Marketing Officer has been vacant since mid-2013. - 5/12/2014
Stores Face the Retail Plague, Close Doors in 2014
This year stirred up the pot of new store closings, not because the retail industry as a whole is in crisis, but because some retailers have found it difficult (or nearly impossible) to keep up in the fast-moving, competitive retailing environment. - 5/12/2014
Mondelez Expands Mobile Futures to Australia
After a successful rollout in the United States and Brazil, the incubator is expected to shape the future of mobile marketing in Australia. - 5/9/2014
Analytics-Based Planning
Rapid developments in technology along with economic and marketplace changes continue to put pressure on salesforces to adopt new approaches. Are you ready for the next generation of customer planning? - 5/9/2014
Mondelez International Builds The Amazing Wall
Mondelez Canada broke down traditional barriers and resurrected a new wall that connects, rather than separates, its entire sales organization. - 5/9/2014
McCormick Snags Former Heinz Exec
The new executive will lead the largest business unit for McCormick and will report directly to Lawrence Kurzius, President Global Consumer and CAO. - 5/9/2014
The Shoppers' Journey
<em>CGT</em> interviews Kirk W. Wheeler, executive vice president, general manager, CPG Practice for Manthan Systems, about the prerequisites that consumer goods manufacturers must pass in order to understand and activate the new shopper's journey. - 5/9/2014
Collaborative Tech
CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/9/2014
Snyder's-Lance Gives into Consumer Cravings
Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack. - 5/9/2014
Name that Blimp
The Goodyear Tire & Rubber Company selects ten finalists in its national "Name the Blimp" contest for its newest airship.