ARTICLES BY THIS AUTHOR
- 7/27/2016
Comings & Goings: August 2016
<p>Jonathan N. Potter joins the manufacturer this month as chief marketing officer.</p> - 7/26/2016
Research Shows Product Placement, Pricing Key to Sales
<p>Marketers who analyze how supermarket shoppers navigate a category and make the necessary pricing and merchandising changes could see increased conversion rates. </p> - 7/26/2016
Snyder's of Hanover Pretzels Goes Peanut-Free
The transition to a peanut-free facility makes products safe for kids with peanut allergies and schools with peanut restrictions. - 7/26/2016
L'Oreal to Buy IT Cosmetics
French cosmetics firm L'Oral SA will acquire U.S.-based IT Cosmetics in a cash deal worth $1.2 billion. - 7/26/2016
Campbell's 4 Strategies for Growth
At its annual Investor Meeting, Campbell Soup Company outlined plans to build its digital and e-commerce; elevate transparency, diversify its health portfolio and expand in developing markets. - 7/26/2016
Clorox, L'Oreal Top Supply Chains to Admire List
The "Supply Chain Metrics That Matter" report, based on analysis of financial balance sheet and income statement data within household products and beauty industries, is put together to better understand the state of household products and beauty supply chains, and to determine which companies supply chains did the best on the delivery of a portfolio of metrics over the last decade. - 7/25/2016
General Mills Cutting Up to 1300 Jobs Globally
General Mills announces restructuring in its global supply chain, impacting its U.S., Brazil, and China operations. - 7/24/2016
Henkel Joins Amazon's Portfolio of Dash Buttons
Dial, Persil ProClean and Schwarzkopf brands are expected to increase consumer convenience and simplicity with new Amazon Dash Buttons. - 7/24/2016
Verizon to Acquire Yahoo's Operating Business
The addition of Yahoo to Verizon and AOL will create one of the largest portfolios of owned and partnered global brands with extensive distribution capabilities. - 7/21/2016
Utz Acquires Golden Flake Snack Foods
Utz Quality Foods, Inc. of Hanover, PA, and Golden Enterprises, Inc. entered into a definitive merger agreement on July 18 for Utz to acquire the company.