ARTICLES BY THIS AUTHOR
- 10/1/2006
Orangina cultivates Profitable Innovation Process
Beverage producers are continuing to focus on new product innovation as a principal way of increasing market share. - 10/1/2006
Catching Up With Lisbeth Valther Pallesen, LEGO Group
Kara Romanow sits down with Lisbeth Valther Pallesen, executive vice president, community, education & direct division for the LEGO Group. - 9/20/2006
CGT Inside News - 09/20/2006
Energizer and Office Furniture USA (a division of Chordus) -- two $5 billion-and-under consumer goods firms -- are positioning their respective companies to truly leverage technology judiciously. - 9/1/2006
General Mills Taps Multicultural MarketS
General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida. - 9/1/2006
Innovate to innovate
Procter & Gamble drives new product development with breakthroughs from across strategic functions - 9/1/2006
Picture Perfect
Web content syndication better educates Kodak customers and increases online traffic - 9/1/2006
Speed to Market
How to bring products that satisfy shopper needs to market before the competition