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Joe Ricci

Founder

Author Profile

Joe Ricci, an industry expert in P-O-P merchandising, was founder of Beacon Concepts Inc., Surprise, AZ.

ARTICLES BY THIS AUTHOR

  • 5/30/2017

    Scotch Slotted Cards

    <p>These “displays” for <b>3M’s</b> Scotch Magic tape are ridiculously simple yet brilliantly effective. Consider all the wrapping paper sold at Christmastime.</p>
  • 5/30/2017

    Recipe Pie Plate Display

    <p>When the holidays are approaching, everyone looks forward to great pie.</p>
  • 5/30/2017

    Yankee Candle Holiday Banners

    <p>These beautiful, high-quality banners from <b>Yankee Candle Co.</b> do an outstanding job of attracting attention to the brand as well as buying opportunities.</p>
  • 4/28/2017

    Lego Star Wars Spectacular

    <p>If the <b>Lego Group</b> needed help garnering attention for its Star Wars items, this display certainly solved any in-store visibility problems.</p>
  • 4/28/2017

    Little Debbie 'Unwrap a Smile' Pallet Display

    <p>This beautifully designed and decorated four-sided corrugated pallet unit from <b>McKee Foods’</b> Little Debbie stocked enough Christmas-themed cakes to make every shopper’s mouth water in anticipation.</p>
  • 4/28/2017

    Multi-Brand 'Batteries Complete the Gift' Pallet Display

    <p>This attractive, four-sided corrugated pallet unit brought together major battery brands –<b> Berkshire Hathaway’s</b> Duracell, <b>Energizer Holdings’ </b>Energizer and <b>Spectrum Brand’s</b> Rayovac – during the holiday season.</p>
  • 4/28/2017

    Ghirardelli 'Unwrap Them' Floorstand

    <p>This corrugated tower from <b>Lindt &amp; Sprungli’s</b> Ghiradelli featured an assortment of outstanding chocolates in brightly decorated packages.</p>