ARTICLES BY THIS AUTHOR
- 8/27/2017
As Retail's Future Leaves the Station, CPGs Must Stay on Track
An industry that has evolved at a steady pace for 101 years has been derailed by a single acquisition. The implications for legacy retailers, brands and market strategies are numerous. - 8/10/2017
Today's Consumer: How Did We Get Here?
Shopper data pro Ron Lunde joins Oracle's Michael Forhez to examine the data challenges currently facing consumer goods companies. - 7/30/2017
The Future of Sales & Marketing
The following is the first installment of "Serving Tomorrow's Consumer," a new blog series in which industry thought leader Michael Forhez of Oracle examines the key marketplace changes and business challenges confronting and confounding the consumer goods industry.