ARTICLES BY THIS AUTHOR

• 2/10/2025

  PepsiCo’s Pepviz Reveals Consumer Shifts: Omnichannel Growth and Food & Beverage Resilience

  PepsiCo’s Pepviz data science practice reported that the power of the omnichannel shopper continues to grow. Get the details.

  Maia Jenkins

  
• 2/9/2025

  CPGs Can Harness AI to Attain and Keep Consumer Loyalty: Study

  Brand loyalty is far from a given, particularly in today’s hyper-competitive marketplace. In fact, more than half (57%) of shoppers don’t feel committed to the consumer product brands they buy regularly, according to a recent SAP survey. 

  Maia Jenkins

  
• 2/6/2025

  Beware the ‘Doom Loop’: Early Generative AI Supply Chain Developments Show Productivity Paradox: Gartner

  Early advances in generative AI have led to productivity gains for desk workers, but have been less impactful for the supply chain frontline, according to a Gartner survey.

  Maia Jenkins

  
• 2/3/2025

  Church & Dwight Maps Out AI-Fueled Marketing Strategy

  Church & Dwight is doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts. Learn more.

  Maia Jenkins

  
• 1/30/2025

  Energizer’s New Packaging Aims to Be Better for Retailers, Better for the Planet

  Battery-maker Energizer is introducing new packaging it expects to help retailers better organize its products while also being more environmentally friendly.

  Maia Jenkins

  
• 1/27/2025

  How Supply Chain Leaders Can Turn Tariffs into Strategic Advantages: Gartner

  A new report from Gartner is urging supply chain leaders to frame long-term tariff volatility as a potential opportunity to strengthen operations and gain a competitive advantage.

  Maia Jenkins

  
• 1/27/2025

  Nestlé’s Latest Facility Aims to Meet Complex Consumer Demands

  Nestlé USA has opened a new beverage factory and distribution center in Glendale, Ariz.

  Maia Jenkins

  
• 12/16/2024

  5 Consumer Goods Companies Harnessing Next-Gen RGM

  Here’s a close look at five CPGs successfully harnessing RGM to stay ahead of the curve and hit a bullseye (almost) every time.

  Maia Jenkins

  
• 12/9/2024

  How CPGs Like Unilever, Clorox, and Kenvue Are Working to Operationalize Sustainability Mandates

  This roadmap explores how sustainability is an ongoing practice, supported by data-driven metrics, and how technology can help progress reporting techniques to keep the momentum around circularity initiatives.

  Maia Jenkins

  
• 5/12/2024

  One-Strike Game: How Molson Coors, Nestlé Purina, PepsiCo & Sephora Foster Cultures of Data Collaboration

  Data-centricity and effective collaboration within CPG and retail involve prioritizing people and building a community around data initiatives.

  Maia Jenkins