Mark Osborn

Vice President, Digital Strategy & Business Planning

Author Profile

Mark Osborn is SAP's vice president, digital strategy and business planning for consumer products, focusing on strategy and thought leadership development, managing strategic growth initiatives, and operations and go-to-market planning. Prior to his current role, Mark was the global lead for SAP Consumer Products industry marketing. He holds a B.A. from Washington University in St. Louis, Missouri, and an M.B.A. from the University of Minnesota’s Carlson School of Management.

ARTICLES BY THIS AUTHOR

7/7/2019
A New Era of Business Creativity
Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.

Mark Osborn
3/11/2019
The Circular Economy: Driving a New Wave of Growth
Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.

Mark Osborn
1/14/2019
Consumer Products Unbound: 2019 and Beyond
To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

Mark Osborn
9/9/2018
Blockchain: Farm to Consumer is a Journey of Trust
The advent of blockchain technology is making it possible for consumer goods makers to create food value chains that deliver trust and transparency.

Mark Osborn
6/28/2018
Sensor, Meet Sensor: The Autonomous Future of Consumer Goods
How will consumer goods companies forecast future product demand? By asking their vending machines.

Mark Osborn
5/28/2018
‘To’ or ‘For’ Consumers? Shifting Perspectives for Driving Growth
Capitalizing on the full potential of direct-to-consumer sales requires a subtle shift in the traditional business model.

Mark Osborn
3/15/2018
Using AI to Serve 'Right Here, Right Now' Consumers
In a consumer-driven environment, product manufacturers should leverage artificial intelligence to identify new opportunities for transparency, immediacy, and growth.

Mark Osborn
12/17/2017
Key Capabilities for Success: Transparency and Traceability
Consumers increasingly are demanding details about the clothing they buy and the food they consume, making transparency and traceability a clear business imperative.

Mark Osborn
8/31/2017
Key Capabilities for Success: Orchestrating Consumer Outcomes
Consumer goods companies are redefining their business models to foster holistic consumer engagement that will build ongoing, meaningful relationships.

Mark Osborn
7/17/2017
Key Capabilities for Achieving Success in the Digital Economy
Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.

Mark Osborn