ARTICLES BY THIS AUTHOR
- 6/3/2018
L'Oréal Expands Portfolio Through Trio of Deals
In the span of one month, L'Oréal has expanded its portfolio three times through a licensing agreement with Valentino and the acquisition of two companies. - 5/31/2018
PepsiCo Bares All in Snacks Buy
The deal for Bare Foods Co. expands the company's better-for-you portfolio. - 5/31/2018
Brands Need to Step Up in Stores
In response to the changing marketplace, brands must take greater ownership of what’s happening with their products in stores. - 5/31/2018
Study: Blockchain Hype Will Subside Due to Cost, Complexity
GlobalData expects the initial hoopla to decline due to cost and complexity before blockchain is embraced for select applications. - 5/31/2018
CGs Uncover the Benefits of Blockchain
The vast numbers of parties involved in the production and shipment of consumer goods make the retail industry especially open to the benefits of blockchain, according to Deloitte. - 5/30/2018
Wagz Adds Dash to Its IoT-Enabled Menu
The pet products company has integrated its "Serve Smart Feeder" with Amazon’s button-based replenishment service to let consumers automatically reorder dog food. - 5/29/2018
Rebecca Minkoff Launches Online Loyalty Program
The fashion brand's new U.S. program aims to deliver a unique, personalized shopping experience. - 5/29/2018
P&G Deepens SmartLabel Product Pool
More than 3,500 Procter & Gamble products are now represented within the SmartLabel system, allowing customers to find additional information anytime. - 5/27/2018
United Supermarkets Upgrades Online Engagement
Advanced e-commerce tools from MyWebGrocer, such as sponsored listings, category header ads, and improved metrics will help United Supermarkets power new revenue opportunities. - 5/23/2018
Redefining Growth for a Zero-Sum Environment
To face the pressures of the current business environment, consumer goods companies must adapt —and even force — growth opportunities through innovation and a differentiated approach.