CGT Staff

Author Profile

Consumer Goods Technology (CGT) is the leading resource for consumer goods executives looking to empower business growth through the use of technology. CGT delivers digital content on its consumergoods.com website and face-to-face at its live industry events, reaching an audience of consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Apparel. For more information, visit www.consumergoods.com. CGT is part of the EnsembleIQ portfolio of brands, a premier business intelligence resource that believes in Solving Big Problems and Inspiring Bold Ideas. For more information, visit www.ensembleiq.com.

ARTICLES BY THIS AUTHOR

4/1/2021
Yasso Expands into Snacking with Latest Product Innovation, Caters to Consumers
The novelty dessert brand continues to deliver on consumer satisfaction and innovation with new additions to its lineup, expanded distribution and the re-formulation of best-selling Yasso Mint Chocolate Chip Bars.

CGT Staff
4/1/2021
Verizon Media Partners with Catalina to Enable Real-Time Decisioning for CG
Through this market integration, the combined companies aim to bring together Verizon Media’s first-party data with Catalina’s sales insights to provide validated omnichannel sales conversions influenced by true media exposure.

CGT Staff
3/31/2021
Philip Morris International Picks Cloud-Based Transportation Management Solution
The international tobacco company will utilize a SaaS and cloud-based transportation management solution to complete its end-to-end supply chain strategy.

CGT Staff
3/30/2021
The Future of Supply Chain Planning for CG Brands - a Holistic Approach
As we enter year two of the pandemic, brands have already implemented — or are actively seeking to adopt — modern technology solutions that optimize their supply chain and full business planning capabilities. We talked with Unioncrate CEO Shastri Mahadeo to learn how AI can help solve these issues and even unlock new value.

CGT Staff
3/29/2021
Tata Consumer Products Takes Next Step in Supply Chain Digital Transformation
The consumer goods company, which unites the food and beverage interests of the Tata Group and includes such brands as Tata and Tetley Tea, has created an autonomous and integrated supply chain.

CGT Staff
3/25/2021
The Simple Art of Leveraging Data to Target High-Value Consumers
Today, there is no competing without data especially as the e-commerce boom lingers, but to get the most out of the change in consumer behavior, brands should assess what their consumers are worth.

CGT Staff
3/24/2021
E-Commerce Surge Offers Opportunity to Maximize Consumer Data
The e-commerce surge has brought along a boom in shopper data. Here’s what brands can do about it and what to expect in 2021.

CGT Staff
3/21/2021
Consumers Demand Sales & Marketing Remodel Amid Pandemic

CGT Staff
3/20/2021
Conair To Be Acquired By American Securities
Conair Corporation entered into an agreement to be acquired by affiliates of private equity firm American Securities.

CGT Staff
3/15/2021
Analytics Unite 2021 Powerhouse Co-Chairs: Johnsonville’s Gilson & Yesway’s Gaskins
RIS and CGT are thrilled to announce the two co-chairs for this year’s Analytics Unite Virtual Summit: Yesway CMO Derek Gaskins and Johnsonville VP and CIO Ron Gilson.

CGT Staff