ARTICLES BY THIS AUTHOR
- 12/22/2020
2021 Consumer Goods Predictions: Today's Thought Leaders Weigh In
To get a sense of what the industry can expect in the new year, we collected insight from a host of CG experts. - 12/21/2020
Virtual Fireside Chat: The Consumer Digital Wave’s Impact on Trade Planning & Retail Execution
Retail execution came to a standstill when the pandemic hit, and today’s CGs are spending their days learning how to pivot. To explore how companies can remain agile enough to shift and still stay successful when it comes to retail execution tools and strategies, CGT hosted a virtual fireside chat with two industry thought leaders. - 12/21/2020
Nike Explores Holograms For That Perfect Fit
Nike is tapping new hologram technology to improve product fit for e-commerce shoppers. - 12/20/2020
Local Brands Can Hone Their Hy-Vee Pitch in 2021
The retailer is currently accepting submissions for its “Best of Brands” summits online in the following categories: grocery, produce, deli, general merchandise, frozen, dairy, and health and beauty care. - 12/17/2020
Sales and Marketing Strategies That Begin and End With the Consumer
The 17th annual Consumer Goods Sales & Marketing Summit dove into consumer-obsessed innovation strategies, technologies, insights and more. - 12/16/2020
CG and Retailer Collaboration Key to Sustainable Future
Executives from Nestlé, Tesco, and TerraCycle kicked off CGSM 2020 with a spirited discussion on the future of CG and retail, focusing on what must be done now to make a sustainable future a reality. - 12/15/2020
L’Oreal Invests in Social Selling Platform as Part of E-Com Strategy
With e-commerce representing one-quarter of L’Oreal’s revenues, the beauty company has placed its bets on a platform developed by a former Neiman Marcus fashion director and a martech entrepreneur. - 12/10/2020
Ocean Spray’s Latest Innovation Helps Foster a Zero-Waste Supply Chain
The agricultural cooperative launches Cranberry Seeds, an upcycled ingredient with powerful nutritional benefits and clean label. - 12/8/2020
Wakefern Food Corp. Providing CGs With Greater Access to Consumer Insights
Wakefern Food Corp. is deepening its relationship with consumer intelligence provider Catalina to help consumer goods brands better understand shopper behavior. - 12/7/2020
Procter & Gamble Oral Care Starts Shift to More Recyclable Packaging
The launch of the CPG giant's first HDPE tubes will enable millions of households to recycle their toothpaste packaging in existing recycling streams.