ARTICLES BY THIS AUTHOR

• 8/4/2019

  The Packaging Waste Imperative: What Goes Around, Comes Around

  A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

  Werner Graf

  
• 4/19/2019

  The Whole is Now the Goal

  In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

  Werner Graf

  
• 2/15/2018

  Wallet Share is the Omni-Catalyst

  When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.

  Werner Graf