Avon Debuts New Fragrance Collection
Avon Products Inc. joins forces with the Ironman brand to launch a signature men's fragrance collection named after the legendary triathlon. The Ironman Fragrance Collection, featuring an eau de toilette spray, after shave conditioner and anti-perspirant, will be unveiled just before this year's Ford Ironman World Championship in Kailua-Kona, Hawaii. The collection tagline, "Anything is Possible," is also the Ironman mantra for their worldwide events.
"The Ironman Triathlon defies barriers from language and nationality to age and gender," explains Philippe Hostalery, group vice president, global beauty brands for Avon. "As a global company, we wanted the Ironman collection to capture both the global spirit of the race and the 'Anything is Possible' mentality that accompanies it."
The collaboration with Avon marks Ironman's first foray into the fragrance industry. "As the leading endurance brand, Ironman is proud to be partnered with an iconic brand such as Avon, to develop a line of products that match the vigor every Ironman possesses," says Bill Potts, vice president, marketing and business development, Ironman. "The Avon Ironman Collection will provide products for the Ironman in every man."
"The Ironman Triathlon defies barriers from language and nationality to age and gender," explains Philippe Hostalery, group vice president, global beauty brands for Avon. "As a global company, we wanted the Ironman collection to capture both the global spirit of the race and the 'Anything is Possible' mentality that accompanies it."
The collaboration with Avon marks Ironman's first foray into the fragrance industry. "As the leading endurance brand, Ironman is proud to be partnered with an iconic brand such as Avon, to develop a line of products that match the vigor every Ironman possesses," says Bill Potts, vice president, marketing and business development, Ironman. "The Avon Ironman Collection will provide products for the Ironman in every man."