Barilla Streamlines Packaging with PLM
Barilla, the global company in the pasta industry, chooses the “Perfect Package” industry solution experience from Dassault Systmes, to improve the package labeling creation process across its worldwide organization. With “Perfect Package’s” artwork and labeling capability, Barilla has streamlined label design and approval, reduced artwork design time and improved regulatory compliance.
In order to drastically reduce packaging development times and costs, Barilla needed to streamline the artwork and labeling creation process and provide all its stakeholders with secure, digital access to all the elements of the package including copy, logos and designs.
Orchestrating the design of effective packaging across 1,500 brands in 100 countries is an extraordinarily complex process. It is a collective effort of various internal departments and external art agencies to ensure each of the thousands of packages sold by Barilla has the right copy, the right look and feel and adheres to consumer expectations and international regulations.
Based on the 3DEXPERIENCE Platform, “Perfect Package” aims to provide Barilla’s stakeholders with a dedicated labeling solution and secure digital access to its most up-to-date product information. Stakeholders no longer need to exchange paper samples, thus reducing new labeling creation cycle time. This accelerates label design and approval while improving quality and lowering label creation costs. It also ensures designs and intellectual property that previously resided at external agencies is being brought back to Barilla.
“With the 3DEXPERIENCE Platform, all our stakeholders can collaborate from idea generation to validation of the final Barilla package using a digital representation of the same master label,” says Marco Rossi, IT Business Process Support Director at Barilla. “No more working on outdated samples and making decisions that have to eventually be rescinded, which drove our costs up and our response time down. With this solution, we can digitally exchange ideas faster, more intuitively, and with few to no packaging recalls.”
In order to drastically reduce packaging development times and costs, Barilla needed to streamline the artwork and labeling creation process and provide all its stakeholders with secure, digital access to all the elements of the package including copy, logos and designs.
Orchestrating the design of effective packaging across 1,500 brands in 100 countries is an extraordinarily complex process. It is a collective effort of various internal departments and external art agencies to ensure each of the thousands of packages sold by Barilla has the right copy, the right look and feel and adheres to consumer expectations and international regulations.
Based on the 3DEXPERIENCE Platform, “Perfect Package” aims to provide Barilla’s stakeholders with a dedicated labeling solution and secure digital access to its most up-to-date product information. Stakeholders no longer need to exchange paper samples, thus reducing new labeling creation cycle time. This accelerates label design and approval while improving quality and lowering label creation costs. It also ensures designs and intellectual property that previously resided at external agencies is being brought back to Barilla.
“With the 3DEXPERIENCE Platform, all our stakeholders can collaborate from idea generation to validation of the final Barilla package using a digital representation of the same master label,” says Marco Rossi, IT Business Process Support Director at Barilla. “No more working on outdated samples and making decisions that have to eventually be rescinded, which drove our costs up and our response time down. With this solution, we can digitally exchange ideas faster, more intuitively, and with few to no packaging recalls.”