BCBG MAXAZRIA to Expand in China's Online Marketplaces

Fashion brand BCBGMAXAZRIA announces it is partnering with VoyageOne, a leading provider of B2C "cross-border" ecommerce solutions and services, to expand its cross-border online expansion plan and footprint in China.

BCBGMAXAZRIA's flagship line is now available to Chinese online shoppers on Alibaba's Tmall Global through VoyageOne's platform. BCBGMAXAZRIA can now efficiently integrate, sell, and manage its online selling process across multiple marketplaces in China.

"China has been on our radar to grow our brand presence in this important international market and BCBGMAXAZRIA chose VoyageOne due to their experience and knowledge with Tmall as well as their California based team," says Michelle Magallon, SVP of Digital Commerce & Omnichannel at BCBG Max Azria Group, LLC.