Beneath the Surface

As a teenager with a new found freedom coming from a job at a local bagel store, shopping was a hobby. Fast-forward to college and I could only afford shopping for essentials. Today, as a Millennial Mom, I try to buy what’s best for my family at the best cost, whether online or in a store. All these years, I was nave to how my shopping habits have changed (and continue to change). As consumers, we see products on shelves, but we have no idea what it took to get there. In this month’s cover story, we look beneath the surface of those store shelves, to see how Kroger is blending brick-and-mortar and digital for a seamless omnichannel experience. We also dive into sales and marketing best practices with Jelly Belly and Kingsford to see how they are overhauling e-commerce sites and using weather-related advertising. Let us know about your sales and marketing successes ([email protected]), and we can continue the conversation at our June Summit — see you in New York!