Blockchain

By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency.

The vast numbers of parties involved in the production and shipment of consumer goods make the retail industry especially open to the benefits of blockchain, according to Deloitte.

GlobalData expects the initial hoopla to decline due to cost and complexity before blockchain is embraced for select applications.

The collaborative effort will examine the potential impact of robotics, artificial intelligence, blockchain, machine learning and autonomous vehicles on the most pressing supply chain challenges.

The collaborative research group will explore the potential of blockchain technology in the automotive market.

Now is the time for industry trading partners to tackle interoperability as a potential weak link in the development of breakthrough blockchain tools.

Michael Forhez and Oracle colleague Peter Bambridge discuss the buzziest topics and technologies from recent industry events in Europe.