Boulder Brands Debuts New Products
Boulder Brands, a health-and-wellness company comprised of natural brands that address specific consumer health needs, will debut a total of 20 new products at the 2013 Natural Products Expo West, March 7 through 10 in Anaheim, California. The launch of these new items is a reflection of Boulder Brands' vision to change the way we eat through social community engagement, strong retailer collaboration and innovation ahead of consumer needs.
Through each of its brands, Boulder Brands addresses specific dietary needs, including gluten-free (Udi's Gluten Free Foods and Glutino), plant-based (Earth Balance), heart health (Smart Balance) and weight management (Best Life). Each of these categories is well positioned for growth. People following gluten-free or plant-based diets alone make up an estimated 30 percent of the American population.
"What we do differently, is listen to consumers in real-time, share insights across our diverse brands and learn from our retail partners to shape what's possible for healthy lifestyles," says Steve Hughes, CEO of Boulder Brands.
One redefining innovation will be compact packaging for Earth Balance Buttery Spread, which now maximizes shelf and warehouse space in the highly competitive refrigerated cases. By creating a space-saver rectangular tub, products can be stacked more efficiently, resulting in up to 60 percent better warehouse storage. Most importantly, retailers and consumers alike can now enjoy more product diversity with 50 percent more retail shelf space.
In addition, the company maintains a direct connection to consumers through strong social media channels, reaching a combined 1.4 million people on Facebook alone. All Boulder Brands companies manage strong communities online to ask questions, listen for opportunities and gain insight on consumer preferences. Boulder Brands combines these findings with research, sales data and other results to create choices consumers may not have imagined even a few years ago.
The new products launched at Natural Products Expo West include items never before seen in certain categories, including gluten free pita chips from Udi's, gluten free toaster pastries from Glutino and vegan-friendly Aged White Cheddar Flavor Puffs from Earth Balance.