Bravo! Enables E-Buying

Bravo! Brands Inc., a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, launches its ecommerce Web site, enabling consumers to purchase its Bravo! and Slammers brands directly from www.bravobrands. com. The new Web site is the latest addition to the company's growing retail distribution program, which includes more than 40,000 retail and convenience store outlets through Coca-Cola Enterprises and the company's internal direct sales teams. "Everyday we get a large number of e-mails and calls from consumers around the country asking where they can find our beverages in their area," says Roy Warren, chief executive officer, Bravo! Brands. "Now, in addition to visiting local retailers, they can simply log on to our Web site and have our products sent to their doorstep."