Bud Light and NHL Renew Marketing Agreement

"The NHL continues to put out a great product year after year and is doing a fine job of using new marketing platforms to connect with its fans," says Tony Ponturo, vice president of global media and sports marketing, Anheuser-Busch Inc. "This is especially true of the digital space, which is a shared point of emphasis for Bud Light."

Bud Light has been the Official Beer Sponsor of the NHL since 1998 and, at the local level, sponsors 21 of the League's 24 U.S. teams. In addition to remaining the official and exclusive beer sponsor of the NHL All-Star Game, Bud Light gains the same distinction for the NHL Winter Classic, as well as the opportunity to offer a consumer promotion involving the Stanley Cup.

"The NHL's expanded partnership with Bud Light validates our strategy to successfully activate avid fans across a portfolio of media and marketing assets," says John Collins, the NHL's senior executive vice president of business and media. "Renewing and expanding our relationship with Bud Light aligns us with a premier North American brand in a key sports marketing category."