Bud Light Creates a Social Campaign for Consumers
Anheuser-Busch (http://an heuser-busch.com/) has a culture of pride in its products and its people, which is oftentimes embodied by its marketing and innovations teams, who ‘connect with consumers through a variety of beer-drinking occasions,’ according to its website.
So, it’s no surprise that its Bud Light brand (www.budlight.com) has taken advantage of current events in a big way by launching its newest campaign during Super Bowl 50 earlier this year. The company formed the ‘Bud Light Party’ — a fake political party complete with a campaign trail led by actress Amy Schumer and actor Seth Rogen.
“The Bud Light Party is about bringing people together — for fun — over an ice-cold Bud Light, and what better time than happy hour to do just that. Knowing that happy hour isn’t something people are always able to get out of the office on time for, we decided to rally behind bringing happy hour back to America,” explains Alex Lambrecht, vice president, Bud Light.
As part of its call to action, Bud Light worked with HelloWorld (www.hello world.com) to create a site that allows consumers to sign up and receive customized out of office messaging promoting #RallyforHappyHour.
With this activation, Bud Light is adding extra incentive to truly encourage consumers to kick back and relax this summer. Consumers can win prizes including Bud Light merchandise and fun summer gear, or even a trip for two to the NYC Bud Light Party Convention.
Lambrecht adds, “The Bud Light Party’s goal is simple — we want to bring people together to have fun, over an ice-cold Bud Light.”
And so, its website,
www.budlighthappyhour.com, uses HelloWorld’s instant win technology that allows Bud Light to get people excited and reward them instantly for participating.
“Social media is where conversations are happening every minute of every day, across the entire world,” asserts Lambrecht. “It’s important for brands to remain authentic and find ways to push themselves creatively and activate in places their consumers are actively engaging in.”
So, it’s no surprise that its Bud Light brand (www.budlight.com) has taken advantage of current events in a big way by launching its newest campaign during Super Bowl 50 earlier this year. The company formed the ‘Bud Light Party’ — a fake political party complete with a campaign trail led by actress Amy Schumer and actor Seth Rogen.
“The Bud Light Party is about bringing people together — for fun — over an ice-cold Bud Light, and what better time than happy hour to do just that. Knowing that happy hour isn’t something people are always able to get out of the office on time for, we decided to rally behind bringing happy hour back to America,” explains Alex Lambrecht, vice president, Bud Light.
As part of its call to action, Bud Light worked with HelloWorld (www.hello world.com) to create a site that allows consumers to sign up and receive customized out of office messaging promoting #RallyforHappyHour.
With this activation, Bud Light is adding extra incentive to truly encourage consumers to kick back and relax this summer. Consumers can win prizes including Bud Light merchandise and fun summer gear, or even a trip for two to the NYC Bud Light Party Convention.
Lambrecht adds, “The Bud Light Party’s goal is simple — we want to bring people together to have fun, over an ice-cold Bud Light.”
And so, its website,
www.budlighthappyhour.com, uses HelloWorld’s instant win technology that allows Bud Light to get people excited and reward them instantly for participating.
“Social media is where conversations are happening every minute of every day, across the entire world,” asserts Lambrecht. “It’s important for brands to remain authentic and find ways to push themselves creatively and activate in places their consumers are actively engaging in.”