As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.
From product research to tech innovation, consumer data — particularly from loyal customers — becomes invaluable, and that’s why Jamie Lancaster, VP of shared services at Kroger, is tackling the subject at our highly attended Analytics Unite event.
Discover how the Coach and Kate Spade parent is harnessing analytics to augment its creative processes with a deep understanding of its customers, helping sales despite price increases.
Shifting work habits, more online shopping options, rising inflation, and stretched supply chains are just a few factors making it harder to discern what’s top-of-mind for shoppers today.
The brand is allowing consumers to sample a variety of its offerings in a limited-time experience that also includes wine pairings and freshly grown produce and Italian herbs.
