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Consumer Affairs & Relations

  • Campbell Soup Company Keeps in Touch with Consumers

    Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.

  • Flowers Foods Completes Sara Lee Brand Acquisition

    This acquisition strengthens Flowers Foods' market presence in California, adding about 14.5 million people to the 70 percent of the U.S. population that currently has access to its fresh breads and rolls.

  • Whirlpool Appoints Safeway Exec to Board

    The candidate has served as executive vice president and chief marketing officer of Safeway, since 2008, where she oversees the company's marketing, merchandising, manufacturing and distribution organizations.

  • SC Johnson Reports Sustainability Highlights

    SC Johnson shares the latest information for its ongoing work to achieve its 2016 environmental goals by using more clean energy, cutting greenhouse gas emissions and creating innovative products that use fewer resources.

  • Atkins Nutritionals Names CEO from Dean Foods

    The former Dean Foods executive has joined Atkins Nutritionals as president CEO with 25 years of experience at companies including Gillette, Coke and P&G.

  • H.J. Heinz Agrees to Be Acquired

    Understanding the need to preserve Heinzs values, heritage and community connections, Berkshire Hathaway and 3G Capital have pledged to maintain Pittsburgh as its global headquarters, and to fulfill and continue its philanthropic support of community initiatives and related investments.

  • TerraCycle to Recycle Cigarette Waste

    With funding from Santa Fe Natural Tobacco Co., TerraCycle is launching a national program to reduce and recycle cigarette butt litter, regardless of which manufacturer made the cigarettes.

  • The Evolving Role of the Grocer

    The time of the smart supply chain is upon us, and grocers are in a unique position to leverage the transformation to respond to customer needs for greater visibility, and industry demands for compliance and traceability. Here, IDC Retail Insights uncovers the challenges and opportunities that these changes will present to consumer goods manufacturers.
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